reconnoitre:

One thing I hate about the fashion industry is that no matter how much it progresses technologically, we still have websites that look like this.

So not exciting.

Sourcing new materials for garment production is part of my job, and internet sourcing often makes me cringe.

Ah, but I think you missed what they did there, R: they called the web-site “sew exciting”! Do you see?  Not “so” (which would be the normal spelling), but “sew”, like sewing and making clothes and shit!  Geddit?  It’s a joke, what I call a “play on words”.  Do you see it now?

Imagine the kind of zany fashionistas who work at “sewexciting. blogspot.com”.  I’d be wetting my pants all day at that kind of lunacy! But hey, I’m just the kind of person who’s “tuned in” to that sort of high-octane humour.  I realise it’s not for everyone.

LOL!!!